Hankook Tire to Participate in the 2025 SEMA Show, North America’s Largest Aftermarket Exhibition

- Operating a ‘Dynapro’ brand booth at the 2025 SEMA Show in Las Vegas from November 4
- Showcasing Dynapro full line-up including on- and off-road tire models to demonstrate advanced SUV tire technology
- Collaborating with ‘Donut Media’ to share Dynapro performance and off-road driving experiences with local customers

Seoul, Korea, November 5, 2025 — Global leading tire company Hankook Tire & Technology (hereafter Hankook Tire) will participate in the 2025 SEMA Show, North America’s largest aftermarket exhibition, taking place at the Las Vegas Convention Center in the United States from November 4-7 (local time).

The SEMA Show, organized by the Specialty Equipment Market Association (SEMA), has been held annually since 1967 and is recognized as the largest automotive aftermarket exhibition in the United States. This year’s event will bring together more than 2,400 companies from over 140 countries to showcase and share the latest innovations and trends across the global automotive industry. Hankook Tire has been participating in the exhibition for three consecutive years since 2023, continuously strengthening engagement with SUV and pickup truck customers in North America.

During the exhibition, Hankook Tire will operate a brand booth showcasing five on- and off-road tire models under its SUV tire brand, “Dynapro,” which is focused on the North American market. The booth will also feature a variety of on-site programs, allowing visitors to experience Hankook Tire’s top-tier SUV tire technology firsthand.

At the brand booth, visitors can explore off-road–focused models such as the Dynapro MT2, Dynapro AT2 Xtreme, and Dynapro XT, as well as newly launched all-season on-road tires for the North American market — the Dynapro evo AS and Dynapro HT2 — representing a comprehensive on- and off-road lineup optimized for local driving conditions.

Additionally, Hankook Tire will strengthen customer engagement through differentiated, on-site experience. In collaboration with Donut Media, a leading U.S. automotive culture mega-influencer, the company will host off-road–focused podcast to vividly showcase the core capabilities, driving performance and off-road driving experience of the Dynapro lineup to local audiences at the exhibition.

The company will also display the racing vehicles of its sponsored drivers, Joel Dulac and Jacob Pacheco, who compete in the renowned U.S. off-road racing event “King of the Hammers.” The booth will also feature interview-style content sharing their firsthand experiences with the Dynapro’s extreme off-road performance, highlighting Hankook’s top-tier off-road technology and engineering excellence.

The booth will also feature customized SUV and pickup models equipped with Dynapro tires, including the Mercedes-Benz AMG G-Class 6x6, Jeep Gladiator, and Toyota Tacoma—further reinforcing the global unified brand identity of “Hankook” and elevating its presence among show visitors.

Meanwhile, Hankook Tire continues to strengthen its premium brand presence in North America—the world’s largest SUV and pickup truck market—by participating in major local automotive exhibitions. Through events such as the SEMA Show and Overland Expo, the continent’s largest overlanding (on- and off-road travel) trade fair, the company has been reinforcing its reputation for innovative technology that leads the global SUV tire market.