Hankook Tire, selected by a global top-tier automobile magazine as “The Tire Manufacturer of the Year”
Although the word "fashion" is often associated with glamorous and trendy fashion magazines, such magazines are an excellent medium for effectively telling a story in a condensed manner for a specific industry segment. For consumers, magazines provide an effective way to understand the latest market trends and information. At the same time, companies have a tremendous opportunity to feature their brands to highlight differentiation and influence the customers. The same can be said about the automotive industry. In the automotive market especially, dedicated automobile magazines have become an arena where many brands fight to showcase their technology.